The Stories We Tell

Creating a new website is mostly storytelling. The story of who we are as a company, and what our aim and ideals are. This presents a bit of a dilemma. How do we tell a story which is the right blend of fact and ideals? We've all seen company stories so idealistic and feel-good it's hard to tell what they really do. But a company without ideals is a company without a future (or at least a very boring company). Our ideals are what make us unique. Whether we talk about it or not, we all have a reason for what we do.  The danger of over-focus on ideals and vision is the very real danger of believing our aim is our reality. We live in and act out of a false narrative.
   Our goal is to allow our experience and our customers to shape our vision and ideals. That way, looking at who we are and what we do amounts to the same thing as looking at our vision. As we launch this new website, and as we move forward, we request your input to help keep us grounded, real, and effective.